The Noid Returns

Does anyone remember the Dominos Pizza “Avoid the Noid” campaign? It featured a nasty red-suited character who attempted to ruin Dominos’ deliveries. With Domino’s Pizza, you could avoid the noid. Just about everyone except Kenneth Lamar Noid. A former mental patient suffering from paranoid schizophrenia, he concluded that the Domino’s corporatipon was out to get him. Sometime in the 1990s, Mr. Noid stormed into an Atlanta Domino’s store with a gun, taking hostages. He demanded $100,000 and a pizza. No word on what he wanted on his pizza. He ultimately surrendered to police and was tried on charges of kidnapping and armed robbery, but was found not guilty on reason of insanity.

Mr. Noid has managed to stay out of the news since then. My best guess would be that Domino’s Corporation is keeping him well-supplied with dough.